Performance Insights

Leverage Yahoo's insights to optimize current implementations and discover new ones


Overview | Center of Revenue (COR)

The Center of Revenue (COR) team brings together the best science, innovative products and insights, and creative know-how to help maximize revenue...


Webinar | Marketplace Integrity Team (MIT) Refresher and Q&A Session

This webinar is an in-depth overview of the Marketplace Integrity Team (MIT).  MIT maintains the balance between Partners, advertisers and users...


Newsletter | Winter 2017

Dear Partner, ...


Search Case Study | Magical Header

The Yahoo search results page has a fresh look!  The Yahoo product team evaluated and tested 13 elements of the current header in order to...


Testimonial |

Div Turakhia, Founder and CEO of, discusses the company's partnership with Yahoo.